Behavioral Science

Here's my step-by-step process for getting a lot of value out of user interviews.

Nir Eyal, author of Hooked, explains how to make sticky products that keep users coming back for more, the difference between ethical and unethical manipulation, and the impact of passing the regret test on the business’s bottom line.

Not only did I get to talk product with Nir Eyal, but I also got to shine a light on the companies that have used the Hooked model to create value for society. These companies, like FitBod, Kahoot, and Anchor use the awesome power of behavioral design and technology to help people build habits that they don’t regret.

Nir Eyal shares lessons from his new book, Indistractable.

Matt Wallaert, Chief Behavioral Officer at Clover, discusses how he gets his team to focus on the behavior they’re trying to change, and his unique research process.

One of our core beliefs at H2R Product Science is that technology can and should be used to solve real problems and make a positive impact on the world. This seemed like a time that we couldn't just sit on the sidelines. With all the change, it's time to talk to customers. Don't guess at how their lives are changing - learn from them.