Continuous Product Discovery & Delivery

The whole team should be involved in discovery, and here's why

I had the pleasure of running a workshop at Thoughtbot's Summer Summit on how to kill a bad idea.

I spoke with Mike Fishbein about making evidence based product decisions through high impact experimentation for episode 113 of the This is Product Management podcast.

Maybe agreeing to this wasn’t such a good idea, I thought.

Even teams that think of themselves as data driven can get caught up on the wrong metrics, bias their research, or get confused by seemingly conflicting feedback from users. How do you navigate these challenges to create products that drive the business outcomes they are charged with?

Many product teams struggle to dedicate enough time and resources to discovery and experimentation amidst the pressure to ship new features. I’ve found that a key to developing continuous discovery is a practice I call the Built-Learned-Planning Demo.