Evidence-Based Product Strategy

In this issue, I share some favorite articles on what strategy is and isn't and what good strategy looks like.

I spoke with Kaya Ismail of CMS Wire about the need for large data sets and real customer problems to drive successful machine learning (ML) products for his coverage of Hubspot's acquisition of Kemvi.

I spoke with Mike Fishbein about making evidence based product decisions through high impact experimentation for episode 113 of the This is Product Management podcast.

Even teams that think of themselves as data driven can get caught up on the wrong metrics, bias their research, or get confused by seemingly conflicting feedback from users. How do you navigate these challenges to create products that drive the business outcomes they are charged with?

It’s not enough to be right. You also have to be persuasive. But how? What if I told you that I’ve been testing and refining a step by step process for driving evidence-based product decisions that set products and product managers up for successful growth?

Do you ever see product leaders and startup founders whose products aren't growing quickly, but who look to blame everything but the product itself? Here are a couple of my favorite pieces on cutting through the conversation by investing in the vision building.