High-Impact Experimentation

We don't have to test everything. We have to test the things that are risky. And then we have to share the results in ways that drive evidence-based product decisions.

Latest Posts

Lean Culture Talk Recording: Lean Product Principles in a B2B Environment

How do you apply continuous product discovery and lean product principles in a B2B environment? I shared my perspective at this Lean Culture talk.

Learn Fast and Well With Experimentation – Product Science Journal #31

Experimentation is key to learning fast, but how do we do it well? In PSJ #31, I share a podcast interview and some articles to help.

It's Not Research - It's You - Product Science Journal #38

This issue contains upcoming talks and webinars on user research and continuous product discovery, a recent article in UXDX about the Product Science Success Path, an article about how to tell if something is a product or a feature, and recent podcast episodes

The Andrew Michael Hypothesis: Mixing Qualitative and Quantitative Research Methods Leads to Better Product Decisions

In this episode of the Product Science Podcast, we cover the mistakes Andrew made early on in his startup career and at what points in the development process he focuses on quantitative vs qualitative research.

The Andrew Skotzko Hypothesis: If You're Going to Try and Change Somebody's Behavior, You Better Understand It

In this episode of the Product Science Podcast, we cover the importance of distribution to product success, creating a culture of experimentation on product teams, and the role cognitive science plays in product management.

Upcoming Course: How to Run High-Impact Continuous Product Discovery Experiments

I'm building a live, 2-week cohort-based course for mid-career software product professionals on how to run high-impact continuous product discovery experiments. Learn more and join the waitlist.