Startups

Even teams that think of themselves as data driven can get caught up on the wrong metrics, bias their research, or get confused by seemingly conflicting feedback from users. How do you navigate these challenges to create products that drive the business outcomes they are charged with?

Many product teams struggle to dedicate enough time and resources to discovery and experimentation amidst the pressure to ship new features. I’ve found that a key to developing continuous discovery is a practice I call the Built-Learned-Planning Demo.

It’s not enough to be right. You also have to be persuasive. But how? What if I told you that I’ve been testing and refining a step by step process for driving evidence-based product decisions that set products and product managers up for successful growth?

Building successful products isn’t about hustle or luck— use science and empathy instead

Here's my step-by-step process for getting a lot of value out of user interviews.

There is so much involved in making sense of the mountains of data that is available today. So I wanted to share some of my favorite articles that talk specifics - real stories of data-driven product decisions.