Develop A Product Team That Can Compete

I really enjoyed the Data-Driven Product Decisions workshop - the topic was one I feel like I am faced with more and more these days. I liked the way Holly did the product opportunity assessment, so I walked my team through some of the exercises to apply to a project we're working on now. It helped us to focus our experimentation.

Data-Driven Product Decisions is the kind of workshop I’d do on my own, even if my company doesn’t sponsor me. The workshop was structured well, dividing us into groups, having us work silently and then collaboratively. We were constantly building on top of the previous work. I found it very useful!  I think it would also be beneficial for strategists and product marketing managers.

As a senior product designer who was consulting on a project with the Product Science Group, I joined one of Holly's workshops to better understand her methodology. The workshop developed on the knowledge I was exposed to through seeing Holly work and ended up being an absolute career-changer. Through everything I learned about product discovery, I've been able to bring a unique skillset to the teams I've joined since, resulting in higher pay, more responsibility, more consciousness, and an all-around better professional experience.

I appreciated the small group dialogue, and the content around influencing stakeholders, which took the course beyond the typical product dev frameworks. Holly’s personal examples affirmed her credibility and added to the course.

Working with Holly gave me a better frame of reference. Both from conversations with her that are validating to experiences I’ve had and then also references she's provided — books, articles, some tools. Just a generally bigger toolkit.

I especially liked how Holly broke the guidelines of her product opportunity assessment process down into digestible chunks for the break out sessions and built them back up together in the discussion with the other workshop attendees. I also liked the format of a case study with her work at Shutterstock as examples. Felt free but not scary!

Holly worked with FalconX at a time of high growth for the product team and as the company was doubling in size. Holly helped us take on many scaling challenges, and her focus on collaboration, communication, and product research left a positive mark on the team.