January 27, 2025

Webinar: Fighting Product Entropy: User Journey Mapping for Overlapping Products

Join our upcoming webinar with Dina Levitan, Mark Enache, and Holly Hester-Reilly on Fighting Product Entropy: User Journey Mapping for Overlapping Products on March 19th, at 3PM EST.

Webinar: Fighting Product Entropy: User Journey Mapping for Overlapping Products
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Holly Hester-Reilly
Holly Hester-Reilly

We're excited to announce our new webinar with Product Science Group Product Manager & User Researcher Dina Levitan, Product Manager and Designer Mark Enache, and PSG Product Leader & Founder Holly Hester-Reilly, about Fighting Product Entropy.

Entropy is a property in thermodynamics that is most simply defined as the measure of disorder. Entropy is everywhere and it is always increasing in the universe. This is true for products and product portfolios as well, such as in cases of post-company acquisitions & mergers, failed tech migrations, and enterprises with parallel initiatives. At Product Science Group, we focus on simplicity: how can we craft a cohesive user journey map that harmonizes disparate inputs and drives order against this backdrop? In the age of AI, fighting Product Entropy becomes a key skill for Product Leaders due to the quickly evolving landscape of products.

Join Dina Levitan, Mark Enache, and Holly Hester-Reilly as we share how we tie multiple sources of quantitative and qualitative inputs into an evidence-based customer journey map. 

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Join us to learn the Product Science Group approach to:

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Identifying Key Drivers of Product Entropy

  • Learn how to recognize impacts of product entropy,  particularly in scenarios like acquisitions, tech migrations, or overlapping initiatives, and identify high-leverage areas to focus on.

Developing an Evidence-Based Journey Map

  • Walk through the Product Science Group methodology for combining quantitative and qualitative insights to create a cohesive journey map that brings clarity to your products.

Reducing Complexity in Product Ecosystems

  • Understand techniques for consolidating product experiences, drawing on case studies with clear results (e.g., a 50% reduction in bug creation rate for product areas experiencing issues with Product Entropy)
  • Recapturing team bandwidth from 6+ months of planned roadmap investment

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It's happening Wednesday, March 19, 2025 at 3PM EST.

Register Here

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